Search & SEO 

 Search Engine Optimization (On-page & Off-page)

Keyword Research & Planning

Technical SEO (site speed, mobile optimization, etc.)

SEO Tools (Ahrefs, SEMrush, Google Search Console)

Local SEO & Schema Markup

Paid Media & Advertising

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook/Instagram)

Retargeting Campaigns

A/B Testing

Budgeting & Bidding Strategies

Ad Copy & Creative Design Best Practices

Content & Social Media

Content Marketing Strategy

Copywriting & Blogging

Social Media Management (platform-specific: LinkedIn, Instagram, etc.)

Influencer Marketing

Email Marketing (with tools like Mailchimp, Klaviyo, etc.)

Brand Voice & Engagement Tactics

Strategy & Analytics

Marketing Strategy Development

Customer Journey Mapping

Competitor Analysis

Google Analytics / GA4

KPI Setting & Reporting

Conversion Rate Optimization (CRO)