Search & SEO
•Search Engine Optimization (On-page & Off-page)
•Keyword Research & Planning
•Technical SEO (site speed, mobile optimization, etc.)
•SEO Tools (Ahrefs, SEMrush, Google Search Console)
•Local SEO & Schema Markup
Paid Media & Advertising
•Google Ads (Search, Display, YouTube)
•Meta Ads (Facebook/Instagram)
•Retargeting Campaigns
•A/B Testing
•Budgeting & Bidding Strategies
•Ad Copy & Creative Design Best Practices
Content & Social Media
•Content Marketing Strategy
•Copywriting & Blogging
•Social Media Management (platform-specific: LinkedIn, Instagram, etc.)
•Influencer Marketing
•Email Marketing (with tools like Mailchimp, Klaviyo, etc.)
•Brand Voice & Engagement Tactics
Strategy & Analytics
•Marketing Strategy Development
•Customer Journey Mapping
•Competitor Analysis
•Google Analytics / GA4
•KPI Setting & Reporting
•Conversion Rate Optimization (CRO)